Now on Privilee: Generation Iron Gym
A 24-hour bodybuilding gym in Business Bay built for performance
From New York to Dubai, Generation Iron has arrived. The world-renowned bodybuilding brand brings its strength-focused, performance-led setup to the heart of Business Bay, now part of your Privilee lifestyle.
This is a gym made for lifters who train with intent. Expect heavy-duty equipment, focused energy, and an environment that keeps you pushing for progress. No neon, no frills, just a space built for results.
Train in the heart of Business Bay
Located on the ground floor of AG Tower, near Mama Shelter, Generation Iron Gym sits right in the centre of Dubai’s business district. Easy access, parking in the same building, and everything you need within reach.
For those who live or work in Business Bay, this is convenience done right – a serious gym space just steps away from the office or home. Pre-work lifts to late-night sessions, training here means no excuses.
Power. Performance. Purpose.
Every part of the gym is built for output. Inside, you’ll find bespoke equipment, Olympic lifting platforms, and rows of free weights up to 50kg designed for strength and endurance. This isn’t a space for selfies; it’s where form, focus, and results take the lead.
From 54 individual machines that hit every muscle group, including the member-favourite Vertical Leg Press, to an outside functional training zone that lets you move freely, everything here is purpose-built. The atmosphere is focused, the setup is serious, and the energy speaks for itself.
It’s a bodybuilding gym through and through, made for those who take progress personally.
Take it outside
Step beyond the gym floor and you’ll find the outdoor zone, fitted with lifting and agility equipment for open-air sessions. It’s the perfect way to mix up your training, from conditioning circuits to mobility work or a heavy session under the sun.
When Dubai’s cooler months hit, this space comes into its own. Lift with fresh air, natural light, and city views that push you further.
All hours. All in.
From early mornings to late nights, Generation Iron is always on. Open 24 hours from Sunday to Friday, with a short Saturday reset (closing at 9pm), it’s built around your routine, not the other way round.
If you’re squeezing in a 6am squat session before work or chasing that midnight endorphin rush, flexibility is the real advantage here. Progress doesn’t clock out, and neither does this gym.
Member-exclusive benefits
Privilee Members train complimentary at Generation Iron Gym, with 10% savings on one-to-one personal training – expert guidance built around your goals to elevate every session.
You’ll also find on-site showers, changing facilities, and two hours of complimentary self-parking, making it as seamless as it is serious.
Build strength on your terms
From New York grit to Dubai intensity, Generation Iron brings a new edge to the city’s fitness scene. Designed for lifters, built for performance, and open when you need it most, it’s your space to train with intent and see real results.
Your routine, your rules. Now on Privilee.
