Your year with Privilee, wrapped – pools, gyms, dining, and the moments that shaped 2025
What a year it’s been.
More movement. More moments. More places to go. From sunrise Pilates to late-night lifts, meet-ups and milestones to major app updates, 2025 brought it all together.
Let’s play it back...
Now on Privilee...
A lot landed this year, and you made the most of it.
New pool days, beach clubs, and places to switch off.
New gyms and fitness studios, from strength and conditioning to low-impact movement.
New dining spots added to the mix.
Curated collections across fitness, wellness, dining, and lifestyle.
Let’s dive in ↓
ChatGPT wrote your emails, so you had more pool days.
Because outsourcing the admin is self-care, too...
La Baia
The Chedi Al Bait
Vida Creek Beach
Surf Club
“Privilee’ing” became your entire fitness personality.
Early classes, lunchtime sessions, and the post-workout sauna you never skipped.
1Rebel
The LAB Studios
YOFIT
CRANK
Your membership travelled further...
...across the UAE, Qatar, Bahrain, and Oman.
In 2025, your routine went with you with all new Cross Country Access. Poolside mornings in Muscat, workouts in Dubai, weekends in Bahrain, downtime in Doha. Same membership, different paces, wellness, wherever you landed.
One app. Every destination.
There were some new app updates you couldn’t stop tapping
A few updates changed how you use the app.
In-app class bookings
Your go-to for making movement happen.
You booked classes in the app, so WhatsApp didn’t have to.
Your favourite studios, anytime
You bought extra classes at your go-tos, with exclusive Member rates.
Simple, seamless, and built for Members’ fitness routines.
You wore pink and made a difference
The community showed UP this year. The girlies came together for our sunrise Pilates event in support of Pinktober, turning movement into a moment that mattered.
A decade of Privilee
10 years of memories, celebrated with you.
From a single idea to a lifestyle and wellness platform across multiple markets, 2025 marked a major milestone for Privilee, and the story keeps evolving.
Privilee in the press
In 2025, Privilee featured across Emirates Woman, Grazia, Time Out, Cosmopolitan, and more, reflecting the growing appetite for flexible, lifestyle-led wellness.
That’s a wrap
Thanks for being here.
Want to see where your Privilee membership can take you in 2026? Stay tuned.
