How it started
Back in 2015, the idea was simple: take what was once reserved for a few, and make it part of everyday life. So we created a membership that gave people an effortless way to spend their downtime, whenever they needed it. It began with six resorts and a physical membership card – small, intentional, and built around everyday routines instead of special occasions.
And as we look back after 10 years in the industry, that purpose hasn’t changed.
Life moves. Habits change. Routines evolve. We’ve followed along, listening to what people really use and what actually helps. Privilee grows, but only in ways that feel real and relevant.
Looking ahead
A lot has changed. A lot hasn’t.
Privilee has always been about real places and real routines, not noise or distractions. Just the experiences that help people feel better in their everyday lives.
We are still guided by how you live. How you move, rest and reset shapes what we do next. Every venue, every space, every update is built around living well in a way that feels natural.
10 years in, we’re still here for the people and places that shape Privilee, and the everyday moments that bring Privilee to life.
Thank you for being part of Privilee’s story, and for growing with us over the years.
Here’s to everything we’ve created together, and everything still to come. Same energy, always.