10 years, shaped by you
How it started
In 2015, that idea was simple: effortless days at the beach and time out at leading resorts, all made seamless through one membership. What began with just six resort venues and a physical membership card was built around everyday life – helping people make the most of their downtime and spend more time where they wanted to be, and of course, going home to sleep in their own bed.
And as we look back after 10 years in the industry, that purpose hasn’t changed.
As the way people live, train and spend their time has shifted, so have we. Every step forward has been shaped by our Members: their routines, their habits, their changing priorities. We’ve listened, adapted and evolved alongside them, responding to new interests, behaviours and trends to stay relevant to real life. Because what matters most isn’t simply adding more, it’s making sure Privilee continues to reflect the way people actually want to live.
Looking ahead
In all the ways Privilee has evolved,
so much remains the same.
No distractions, just access to the places and experiences that make people feel better
– in their bodies, in their routines, in their everyday lives.
10 years on, our mission is still centred on you. The way you move, rest, recharge, and connect continues to shape what we do next. From the partners who shape the experience to the Members who bring it to life, every decision we make is about creating more ways to live well.
10 years in, we’re still showing up – for Members, for partners, and for every small moment that matters.
Thank you for being part of the journey, for shaping Privilee into what it is today, and for growing with us, year after year.
Here’s to everything we’ve built together, and everything still to come.