Marketing & Communications Manager
Who are we?
Privilee is a lifestyle and wellness membership that gives people all in, all access to the region’s leading gyms, resorts, beach clubs, and more - designed for how life is actually live their lives. We’re here for how people actually live - whether that’s a beach day with friends, a solo workout at 6am, or a moment of calm between it all. Rooted in movement, mindfulness, and meaningful time out, we’re building a brand that feels premium but personal, with a focus on thoughtful storytelling and high-impact experiences. As we grow across the UAE, Qatar, Bahrain, Oman and more, we’re looking for people who know how to connect with an audience, bring structure to ideas, and help shape how Privilee speaks to the world. If that sounds like you, let’s talk.
The Role
As Marketing & Communications Manager, you’ll shape the stories that connect our members to
everything Privilee has to offer. From daily touchpoints to long-form features, you’ll craft elevated communications that don’t just inform - but inspire. Whether it’s a push notification nudging someone to try a new gym, or a blog feature deepening their connection to wellness, every message will reflect the clarity, tone, and confidence of the Privilee brand.
You’ll own the strategy and execution of how, when, and where we speak to our audiences - driving engagement, loyalty, and behaviour change through smart planning, creative thinking, and data-led storytelling.
Send over your CV and tell us why you’re interested in joining Privilee to careers@privilee.ae.
Responsibilities
- Plan and deliver always-on communications for both members and leads, mapped to our
- marketing calendar and business goals
- Own the content and channel strategy across all key touchpoints - email, app, blog,
- WhatsApp, push notifications, and website - tailored for each region (UAE, Qatar, Bahrain,
- Oman) while maintaining a consistent global brand voice
- Lead the end-to-end execution of content briefs, collaborating with writers and designers to
- deliver high-quality, on-brand content across all platforms
- Build lifecycle communications that guide leads and members through every stage of their
- journey, clearly communicating the full value of membership
- Develop behavioural strategies to shift members from high-traffic venues to those with more
- capacity, and analyse content performance to continually optimise messaging, format, and
- timing using a data-led approach
- Collaborate closely with Partnerships and Member Experience to ensure communications
- reflect evolving member needs, venue capacity, and partner priorities
- Manage Privilee Insider - our blog platform - positioning Privilee as a leader in premium lifestyle and wellness, while driving SEO growth and deeper member value
- Champion a test-and-learn mindset, staying ahead of wellness trends and competitor activity to keep Privilee relevant and industry-leading across all markets, while supporting broader marketing initiatives and ad hoc campaign needs as required
Personality
- Big-picture thinker who isn’t afraid to get stuck in and solve problems fast
- Obsessed with the details, always driving towards what moves the needle
- Cool-headed and unshakeable - thrives when things move fast or priorities shift
- Built for structure - planning and organisation is second nature
- Takes the lead, makes smart calls, and owns outcomes
- Clear, confident communicator who brings people together and gets things done
Requirements
- 6–8 years’ experience in marketing, communications, or content-focused roles, ideally
- within a membership-based, lifestyle, wellness, or GCC-focused brand
- Bachelor’s degree in Marketing, Communications, or a related field
- Proven ability to develop and execute strategic, multi-channel communications across
- email, blog, app, push, WhatsApp, and website etc
- Experience delivering both member and sales communications – including lifecycle
- journeys, lead nurture, and conversion messaging
- Skilled at driving engagement, retention, and behavioural change through targeted
- messaging and campaigns
- Confident leading cross-functional projects and collaborating with multiple teams and
- stakeholders
- Data-led decision maker with experience using tools like GA4, Vero, DatoCMS, and other
- CRM/CMS platforms
Our Culture
By joining Privilee, you’ll become part of a passionate, dedicated, and collaborative team focused on curating the ultimate lifestyle and wellness platform. With an empowering and supportive culture, you’ll work in an inspiring office in JLT, Dubai, a space that encourages both personal and career growth. We’re a company people are proud to be part of, offering a range of amazing perks, including a competitive salary, comprehensive insurance, flexibility, an annual bonus structure, an in-house chef providing complimentary healthy breakfast, lunch, and snacks (plus Humantra!), quarterly company and team celebrations, and a complimentary Privilee membership to experience the product firsthand.
