Why Privilee’s still a family favourite, 10 years on

The family membership that supports wellness, downtime, and real routines

Swims, splash pads, beach days.The things that keep family life flowing. For nearly 10 years, Privilee has given Yasmin and her kids a go-to routine – mornings in the pool, long afternoons by the beach, and weekly escapes that always feel a little like mini holidays.

Meet Yasmin

Based in Arabian Ranches with her husband and two young children, Yasmin has been a Privilee member since 2015. What began as an easy way to spend weekends by the beach has become a weekly routine for the whole family – splash pads, calm corners, workouts, around the school runs, and reset moments that make life feel lighter.

How she actually uses Privilee

For Yasmin, Privilee works because it fits around real life. Weekdays are for quick resets – a morning class, a solo sauna moment, or a quiet hour by the pool while the kids are at school. Weekends are all about the family. Resort days, shaded pools, splash pads, beach time, and long afternoons where everyone unwinds without needing a plan.

It’s not about doing everything. It’s about having options that make family life feel easier.

How it’s evolved with the family

A decade is a long time. The kids have grown. Routines have shifted. Life looks different at every stage, yet Privilee has stayed relevant.

What started as a couple’s membership turned into weekend escapes with toddlers, which slowly became regular pool days, waterpark trips, and cafés that cater to everyone. As the family’s interests changed, new venues, new favourites, and new ways to spend time together arrived, making Privilee feel like something they’ve grown with rather than grown out of.

Her go-to spots

Splash pads, family-friendly pools, beach days, and weekend escapes – the family non-negotiables that make up Yasmin’s week.

“We always try to look for a resort with a kids’ pool – bonus points for splash pads! The little ones are happy for hours.”

“Beach days feel like our weekly escape. The kids run around and I finally get some downtime.”

“Dining out has become part of the day – lots of lovely spots are included when we’re already at a resort.”

“From pool days to time spent by the beach, some of our favourite memories in Dubai have been made through Privilee.”

💡 Insider tipPlan ahead. I set a reminder the night before any resort day to ‘Plan a Visit’ at 8pm for the following day.

Why she’s still here

For Yasmin, it comes down to one thing: ease. Privilee removes friction and adds joy. It gives the family space to connect, move, rest, and reset – without overthinking or over-planning.

“It’s not about ticking places off; it’s about knowing we can just show up, and it works.”

What it could look like for your family

More ease in the week. More options at the weekend. Privilee gives families room to breathe.

Tap into the Privilee app to explore what it could look like for your family.