Creative Lead
The Role
Privilee gives access to an incredible portfolio of five-star resorts, pool & beaches, open gyms and boutique fitness studios in the Middle East and Asia. We’re looking for a passionate Creative Lead who can help us bring our membership to life, building a compelling visual world that will engage new and existing members.
We are looking for a hands-on creative lead who lives and breathes all things lifestyle, wellness and culture. You’ll be plugged in to the latest creative trends, have solid technical experience and ready to take the charge on how Privilee shows up, globally.
You will be responsible for directing the conceptual and visual direction of projects, bridging creative execution with strategic commercial goals. You’ll be comfortable presenting your creative ideas to senior stakeholders, as well as taking responsibility for the creative direction being rolled across all digital and physical channels - keeping a keen eye on quality control and brand consistency.
You don’t have to have held a leadership role for too long, we are more interested in a rising creative lead who is hungry, passionate about lifestyle and wellness, and wants to be a part of Privilee’s exciting global growth story. We value empathy and encouragement.
To apply for this role, please email your CV, and a cover letter to careers@privilee.ae.
Responsibilities
- Global Creative Direction - Defining the visual and narrative vision for the Privilee brand, campaigns, digital assets and brand identity across all markets.
- Concept Development - Developing member or sales campaign concepts across all digital and physical channels
- Localisation - Build a cohesive, consistent global brand world, without losing local nuance across Privilee’s active markets
- Quality Control - Ensuring all deliverables align with brand goals and maintain high artistic quality.
- Brand Custodian - ensuring all marketing content is on-brand and communicates Privilee’s elevated lifestyle and wellness positioning
- Team Leader - Guiding a small team of passionate designers, fostering space for innovation, creativity and experimentation, while giving supportive feedback.
- AI-first - use Ai as a strategic enabler, embedding AI tools into the heart of the creative process to maximise output and quality
Personality
- Inspiring - You live to inspire those you work with, setting the benchmark for creative standards and creating space for ideas
- Hands-on Leader - You are equally comfortable setting the creative vision for a campaign, as well as jumping in to support with edits to content where needed
- Culture Obsessed - You have your finger on the pulse of the latest global creative trends, cultural movements and viral content
- Creative-thinker - You can translate business products or goals into effective creative solutions.
- Collaborative - Working with marketing, product, and data teams to translate business insights into effective creative campaigns
- Proactive - Creative problem-solver who comes armed with relevant creative ideas
- Confident - you are comfortable presenting and rationalsiing creative work, helping to sell the impact of your work to stakeholders
Requirements
- Experience - 5-7 years experience in agency or in-house creative roles, specifically in lifestyle, fitness & wellness, hospitality or e-commerce.
- Technical Proficiency - Mastery of creative software such as Adobe Creative Suite (Photoshop, Premiere Pro, etc.).
- Knowledge - Excellent understanding of design trends, user experience, and branding principles.
- Channel Native - Strong channel native thinking, really understanding how ideas move across multichannel including, IG, email, app, paid media ++
- Leadership - Proven ability to lead, mentor, and provide constructive feedback to a creative team.
- Portfolio - Body of work that shows both conceptual thinking and commercial impact
- Education - Bachelor's degree in Fine Arts, Graphic Design, Advertising, Communications or a related field.
- Product Design - experience working with product designers would be a plus, but not essential for the role
Our Culture
By joining Privilee, you will be part of a passionate, dedicated and dynamic team; who are determined to create the ultimate lifestyle offering. Collaboration and the sharing of ideas is supported and empowered, contributing to our positive company culture. We care about people and want to support their personal and career growth. We consider success as being motivated and eager to work every day. We offer amazing perks, from a competitive salary, insurance, flexibility and a Privilee membership so you can experience the product first-hand.
